This article written and posted by Xero comes from the research that Xero has gathered from it’s 2.3 million small business subscribers. It is a look at what businesses did in 2020, and what they will do more of in 2021.
Small businesses stared down some of the biggest and weirdest challenges they’ve ever faced in 2020. Experimentation and improvisation flowed fast, and with that came lots of lessons (and yes, a few bumps and bruises).
The business trends that emerged during the year were all about adaptation and resilience. Many of them worked, which is why we expect them to stick around into 2021.